Retail & E-Commerce

Clothing & Apparel

I was drowning in racks of clothes and still couldn’t make payroll. Joe didn’t give me a lecture, he walked me through pricing, displays, and how to stop buying inventory that doesn’t move. Sales are up, stress is down, and I don’t hate walking in the store anymore.
— Shawna Bell, Urban Stitchwear

Specialty Stores

I knew pets. I didn’t know profit margins. Joe showed me how to bundle, upsell, and stock smarter. We’re not just a cute shop anymore, we’re a business that pays me back.
— Andy Fox, The Bark Boutique

Sporting Goods

It was me, a bunch of gear, and a prayer. Joe helped me tighten the shop layout, shift inventory to what sells, and build operating systems. We finally turned the corner, and I don’t feel like I’m just surviving anymore.
— Jake Morrison, Field & Flame Outfitters

Thrift & Consignment Shops

I was running this place with love and chaos. Joe helped me make sense of pricing, inventory tracking, and getting volunteers to show up. We’re still quirky, but now we’re also solvent.
— Nadine Herrera, Twice Treasured

Home Services

HVAC

We do good work, but the business side was a mess, quotes weren’t getting out, jobs were piling up, and my wife was ready to kill me over late invoices. Joe didn’t sugarcoat it. He helped me clean it up, set real goals, and build a crew that runs smooth. I’m home for dinner now (most of the time), and that’s worth more than the revenue jump.
— Daryl Hicks, Hicks Heating & Air

Plumbing

Joe? That guy helped me double my net. ’Nuff said.
— Manny Lopez, Lopez Plumbing

Landscaping & Lawn Care

I’m not a ‘business guy,’ I just wanted to mow lawns and pay my bills. Joe taught me how to quote right, manage crews, and stop underpricing myself. I hired two more guys this spring, and we’re booked solid through fall. It finally feels like a business, not just a hustle.
— Tommy Mendez, Fresh Cut Pros

Pest Control

Before working with Joe, we were getting eaten alive by overhead. He helped us find the leaks, both the literal kind and the financial ones. Smart guy, talks straight, no fluff. Now I’ve got profit I can actually reinvest.
— Rick Dawson, Swat Team Pest Control

Cleaning Services

I’m not the kind of person that likes change. But Joe showed me that structure doesn’t mean no flexibility, it means less chaos. I’ve got systems now. My team knows what to do. And I finally feel like the owner, not just the cleaner.
— Monica Taylor, ShineRight Cleaning Co.

Handyman Services

I mostly work alone, and I like it that way. But Joe helped me build up my reputation, get better referrals, and start charging what my work’s actually worth. I don’t chase jobs anymore, they find me.
— Jack McAllister, Handy Jack Services

Pool Services

Running pool routes is one thing, but growing a business? That was foreign. Joe helped me think bigger, get organized, and plan for busy season like a pro. I made more last summer than I did the previous two years combined.
— Brittany Shaw, AquaClear Pool Care

Roofing

Here’s the thing, Joe knows how to work with tradespeople. He doesn’t talk over your head, but he makes sure you get the numbers right. I stopped bleeding cash on bad bids. Now we’re turning down work ’cause we’re booked out six weeks. That’s a good problem to have.
— Clyde Jamison, Shield Roofing Co.

Construction & Trades

General Contractors

I’ve been in construction 22 years, and never had a real ‘business plan’, just grit and good work. Joe didn’t try to make me a suit-and-tie guy. He just helped me build systems I could stick with. Now I bid smarter, manage better, I don’t lose sleep on payday, and will have a business to leave my son. That’s a win in my book.
— Ray DeWitt, DeWitt Contracting

Electricians

We were doing okay, busy, booked, but not growing. Joe helped us realize we weren’t pricing consistently, margins were quoted too tight, and we were managing like a crew, not a company. Now, we’ve got two full teams, a scheduler, and we’re hitting 25% net margin. Never thought I’d say that out loud.
— Gary & Teresa Kent, CurrentWorks Electric

Painters

Ain’t no secret, I was just tryin’ to stay afloat. Joe showed me how to run this thing like a real business. Now I got contracts lined up three months deep and I’m pickin’ jobs, not beggin’ for ‘em.
— Willie Burns, Burns Fine Finish

Home Builders & Remodelers

Every job was custom, every project a new headache. Joe helped us organize our pipeline, cut back on wasted labor, and stop giving away our time for free. We now run lean and mean, and our profit per job jumped 40%. He speaks construction, not corporate.
— Savannah Coates, Ridgeway Design + Build

Automotive

Auto Repair & Maintenance

Before Joe, I was turnin’ wrenches 60 hours a week and still barely breakin’ even. He looked at my books and said, ‘Man, you’re shop rate, you’re charging like it’s 1995, not 2015.’ We raised rates, fixed the scheduling, and added a service writer. Now I work less and make more.
— Reggie Boone, Boone’s Automotive

Tire Shops

I run a small-town tire shop, and Joe made me feel like I was running Goodyear. We cleaned up inventory, stopped giving away valuable time, and finally made real money on services. My busiest season didn’t bury me this year, it built me.
— Chuck Daniels, Daniels Tire & Auto

Creative & Media

Photographers/Videographers

I used to take any gig that paid. Weddings, headshots, product shoots, I was everywhere, and I was exhausted. Joe helped me find my market, build structured packages, and book bigger clients. I shoot less, earn more, and actually love my work again.
— Elena Rivera, Focus by Elena

Printers & Sign Shops

We’d been around 15 years but couldn’t keep up with the changes in tech and client needs. Joe came in and helped us redefine our market, maximize our product offering, update our pricing structure, automate quotes, and build in upsells. Our average order value shot up 30% in one quarter.
— Stan Keller, Rapid Ink & Print

Manufacturing & Product Development

Light Manufacturing

I knew how to build the product. Joe helped me build the business. We reworked our cost structure, tightened up labor, and got serious about tracking orders. I don’t dread payroll anymore, and we finally hit a six-figure quarter.
— Karen Dorsey, Dorsey Components

Custom Fabrication

Look, I’m a welder, not a businessman. But Joe didn’t make me feel dumb for that. He helped me set up systems, quote jobs right, and stop losing money on the back end. Now we build it, bill it, and bank it.
— Bobby Hines, Hines FabWorks

Small-Batch Goods

I started in my kitchen with an Etsy Shop and no clue the difference between margins and margarine. Joe helped me price for profit, find wholesale buyers, and scale up without selling out. Now I’ve got a production partner and a waitlist for next season’s line.
— Melanie Clark, Wick & Wild Botanicals