About Business Matters Success Solutions

We help entrepreneurs turn ideas into profitable, sustainable businesses through no-B.S. coaching, proven frameworks, and hands-on guidance.

At Business Matters Success Solutions, we believe in one simple truth: success isn’t an accident; it’s built. That’s why we work with you to cut through the noise, fix what’s broken, and create a clear path forward, whether you’re launching your first business or scaling for the next big leap.

Clarity. Strategy. Growth.
Our Mission

To provide simple, straightforward business coaching and education that’s easy to follow and implement. We empower startup entrepreneurs and early-stage owners with practical frameworks, personalized coaching, and expert-led education, turning entrepreneurial dreams into actionable success stories.

Our Vision

To build a world where every entrepreneur has access to the tools, guidance, and support they need to turn their ideas into thriving, sustainable businesses.

black and white bed linen

Our Process In Three Words

START. BUILD. SUCCEED.

What We Stand For
  • Clarity Before Action – You can’t hit a target you can’t see.

  • Practical, Not Theoretical – Real-world tools and strategies that work.

  • Right Support, Right Time – Coaching matched to your stage of business.

  • Accountability & Momentum – You’ll implement, measure, and keep moving forward.

  • Sustainable Growth – Building businesses that last.

Who We Work With

We partner with:

  • Startup & early-stage founders ready to launch.

  • Established business owners stuck in a plateau or chaos.

  • Growth-minded leaders seeking accountability and structured support.

We don’t work with hobbyists, corporate giants, or anyone unwilling to implement and be accountable.

Our Programs

Business Matters Success Solutions offers a 3-Tier Program Framework to meet you where you are:

  • Startup Launch Programs – The Founders Spark, The One-Page Business Plan, The Founders Forge.

  • Strategic Growth Coaching – The Founders Compass, The Founders Workshop, The Business Clarity Protocol.

  • Peer & Cohort Programs – The Founders Council, Business Blueprint Cohorts, Elevate: The Leadership Experience.

I was drowning in racks of clothes and still couldn’t make payroll. Joe didn’t give me a lecture, he walked me through pricing, displays, and how to stop buying inventory that doesn’t move. Sales are up, stress is down, and I don’t hate walking in the store anymore.

— Shawna Bell, Urban Stitchwear

John Doe

★★★★★

Joe Cullen is a 5x founder, business coach, and social activist with decades of experience guiding entrepreneurs from idea to exit. Known for his no-B.S. approach, Joe has helped businesses in retail, home services, manufacturing, logistics, and beyond achieve lasting growth. His passion lies in helping founders gain clarity, build smart strategies, and succeed on their own terms.

Business Matters Success Solutions
Founder - Joe Cullen

Meet Our Founder – Joe Cullen
an abstract photo of a curved building with a blue sky in the background

Get in touch with Business Matters

Let us know how we might assist you!